Journey killers at Europe’s largest bank

UX - 3rd floor

14th November, 11:00-12:00

I will show you the UX methodology I used for Europe’s biggest bank, HSBC. But this is more than a case study. First of all, the presentation will have cat pictures. Moreover, I will teach you how to do research the proper way, and then the cheap way. How to apply Kaizen-UX for low-budget projects and start-ups? Are you more interested in optimizing E-commerce projects? This talk is for you! I will show you how you can increase your conversion rate by 20% or more. Finally, I have saved a cat .gif from ‘98. I will tell you why, and what you can learn from it. All this in 42 minutes.

Peter W. Szabo

Initiale FarZenith

Peter worked as a UX consultant, researcher, and designer for big brands, such as Amazon, Tesco, Virgin Atlantic, HSBC or British Gas. In the past three years, he was living in London, leading large UX teams as Director for WhatUsersDo, then as Senior Manager for Amaya Inc. (PokerStars, BetStars, etc.) In June, 2017 his new book, User Experience Mapping was published by Pack in Birmingham. Shortly after he moved back to Tirgu Mures. Now he will help you to get closer to your users. Check also his blog kaizen-ux.com