I will show you the UX methodology I used for Europe’s biggest bank, HSBC. But this is more than a case study. First of all, the presentation will have cat pictures. Moreover, I will teach you how to do research the proper way, and then the cheap way. How to apply Kaizen-UX for low-budget projects and start-ups? Are you more interested in optimizing E-commerce projects? This talk is for you! I will show you how you can increase your conversion rate by 20% or more. Finally, I have saved a cat .gif from ‘98. I will tell you why, and what you can learn from it. All this in 42 minutes.